Monthly search results between 2012 and 2016 on Google went from 1.2 trillion in 2012 to 167 billion in 2016. That means if you’re looking to skyrocket your digital marketing presence, Google Ads is one of your most useful digital marketing tools. Using a Google Ads Agency to help grow and develop your business’s digital marketing penetration and performance is a vital strategy for your business to take to help obtain success.
Google Ads Advertising Agency helps optimise your digital marketing performance through the use of Google Ads so you can better plan and receive positive results with your business adwords management, implementation, and optimisation stages. When you use Google Ads, you are using digital marketing tools that help you stay ahead of your competition. That means you can read the lay of the business land in and around you.
By knowing what the market will need or wants your digital marketing performance can skyrocket past many of your competitors in a targeted and concise amount of time. Read on to discover how your digital marketing presence benefits your business performance and how it can be helped and enhanced by the use of Google Ads.
How to Place and Optimize Google Ads
You may already know the magic behind Google’s search network through its digital marketing reach and performance. But you may not know what you need to understand and do so you’re plugged into Google Ads advantages. There is a lot that goes on behind Google display ads and how they impact and help your business.
However, if not used in the right way, during the right times, you won’t reap any of the rewards and benefits you want for your business’s growth and development. Google Ads has a Quality Score system you can use that are divided into four categories. The categories are:
- Landing Page
- Relevancy of Ad
- Expected Click rate (CTR)
If you’re already doing a paid search digital performance campaign, there are several things you need to implement Google Adwords that will help you boost its performance.
The Most Effective Google Ads When Utilising a Google Ads Agency
No matter how much money you’re spending on Google Ads, if your website ads aren’t positioned correctly you may be wasting the money you’re giving to a Google Ads Agency. Your ads need to have a direct link between your website and your subsequent pay per click digital marketing campaign. If you’re not getting the positive results, you want the Google Ads Agency management service can help redirect your campaign, so you start growing your website’s traffic and conversion rates.
85% of website PPC campaign visitors click at the top of website ads. If your advert is in the sidebar, most businesses will have only a 13% PPC rate. In the world of digital performance and marketing, that’s a fail rate because you’re not getting what you most need and are paying for.
PPC campaigns do have positions that are more optimised to meet your marketing outreach purposes, so use them if at all possible.
Optimize Google Ads
If you start using the wrong phrase or word to describe your product or service, you’ll never attract the potential customers you’re targeting. Paid advertising needs to match your website to the search result keywords that people are typing into Google. An example of this is if you’re selling flower vases, but the terminology being used by people gives them the search results for Waterford Crystal Vases; there’s a problem.
Your ad text is the communication you use to promote your product or service. If you’re using the wrong form of marketing communication or the wrong text ad to promote your product, then you’re not reaping the benefits you should be with your Google Ads Account.
Google Ad Word Tips
Google Ad Word Tips provides you with a top of the line digital marketing platform when you use the Google Display Network. The Google Display Network generates over 180 billion digital marketing impressions per month. That means your Google Ads campaign will reach up to 80% of all global internet users. This is a Google ads optimisation tool that can increase your website traffic by up to 300%.
There may be nothing in digital marketing that enables businesses more than Google Display Networks. By finding and using the right Google Ads Advertising Agency, you’ll be able to get your questions answered with the digital solutions you need. The resulting adverts that are placed in front of massive audiences generate digital marketing awareness of your product and service.
When you want to know how people found your site and considered your product or service, you’re using a form of Google Analytics. Google Analytics will enhance your website by determining what’s missing, what works, what doesn’t work, and what you still need to increase website traffic and conversion figures. For instance, Google Analytics may provide you with a report stating your landing page is what drives the most successful Google Adwords campaigns.
Any PPC conversions that aligns with your landing page is a Google Adwords success. When you know what your website visitors are interested in, you can help increase the conversion rates by presenting a call to action. Always try to focus on the needs of your qualified website visitors that become customers.
Next Step with a Google Ads Advertising Agency
There’s a Google Ads Advertising Agency that provides you with Google Ads that help increases your digital marketing presence. Optimising Adwords Management and Services provides you with the benefits you need to grow and develop your company. That’s why it’s so vital you use the right Google Ads Agency that boosts your digital marketing performance.
Metric Digital gives you Adwords management, search results, PPC campaign, display ads, quality scores, and more so you can be competitive in today’s digital marketing business environment. Reach out and book a free consultation with Metric Digital to find the Google Adwords that will best drive and increase your company’s marketing performance. Every strategic program you utilise that helps you drive business growth is a digital platform tool you want to keep using.
When you’re ready to take the lead and put your competition behind you, you’re ready for deploying Google Ads optimisation through a Google Ads Advertising Agency like Metric Digital. There’s nothing more important than finding your company’s competitive edge. Let Metric Digital show you how you can reach the business objectives you’ve always had but never knew how to find.