Web development involves tasks associated with developing websites for hosting via intranet or the internet.
The web development process includes web design, web content development, client-side or server-side scripting and network security configuration, among other tasks. For your business to generate more profits, your brand needs to be seen, your voice needs to be heard, and your ultimate goals to be attained.
Website development is the first step in making these things.
How successful a business is measured by the number of sales made. According to Statista, e-commerce activities are anticipated to grow by 21.3% by the year 2019. This indicates that sales on websites are attracting more users.
There are several different types of websites, but the main focus is largely on E-commerce, Landing Pages, Social Media Websites, Homepages, Directory and Contact pages.
An e-commerce website is an online shopping destination where users can purchase products or services from your company. A successful e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases.
A Landing Page refers to a specific page type created for a marketing campaign that drives visitors to take a specific action. The content on a landing page should be direct and point toward the call-to-action (CTA) you’d like the user to take.
A Social Media website refers to any digital tool that allows users to quickly create and share content with the public. Social media encompasses a plethora of websites and apps. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos.
Homepages refer to a site’s main hub and serve as the face of your business brand. Your homepage helps site visitors navigate to different areas of the site, and it can also serve as a conversion funnel. As most people come to you through your homepage, this is where design matters most.
Directory and Contact pages refer to a website page where users can connect with your business or others. This type of website works well when you want to list a repository of businesses or people within an organization. For example, a local restaurant directory features eateries in the area with menus, price ranges, phone numbers and reviews.
Navigation on a website is made up of a collection of links that form the website “Navigation Menu” or the website “Navigation Bar”. This navigation menu or bar is a collection of links you see placed near the top of the web page and sometimes on the footer of the web page. Visiting a website with messy navigation is like driving somewhere with unclear directions: you may face the risk of getting lost as the route is hard to follow.
Website readability is essential because most website visitors would like to consolidate information in the shortest amount of time and as such they would have limited mental resources to put toward learning about your brand, products and services. Your visitors aim to be able to find the information they’re looking for on your website in the shortest amount of time as possible.
Consumers today are digital nomads who want a ‘seamless’ experience on every device they use – especially on mobile. Unless you adopt a ‘mobile-first approach, your users will immediately look for alternatives on other sites. Search engines like Google assess the ranking position of a site through algorithms that assess a website page load time, meaning that they’re more likely to guide users to sites that have short load time.
In a digitally competitive economy like Singapore’s, you would want an agency of web developers and designers who are kept up to date with the ever-changing trends. At METRIC, our web developers are dedicated to ensuring your website for your users is as seamless as possible. Our agency can turn your creative ideas into a successful business online, making it effective and likable through a website that resonates with your beliefs.
Already have a website but it’s causing you problems that you can’t fix by yourself? Or simply need a website audit? Our developer can provide insights and solutions for the above mentioned issues as well. Reach out to us for a free consultation today!