Electronic commerce, or e-commerce, is a business model that lets firms and individuals buy and sell things over the Internet. E-commerce runs in the following four different categories: business to business, business to consumer, consumer to consumer and consumer to business. From independent freelancers to small managing enterprises to the largest of multinational companies, all can benefit from the ability to sell their goods and services online depending on the scale.
As an e-commerce site operator, you have to regularly monitor the market and generate unique content with added value on ongoing new product pages for users. By doing so, you create competitive advantages for yourself while remaining visible to users on search engines.
The e-commerce platform that best suits you depends on your business needs and the nature of the business you run. Unsure of which platform best suits your needs? Here at Metric we break down the 10 most popular e-commerce platforms just for you so that you can plan your e-commerce website well.
The sale of products directly to a consumer without a middle agent platform. E.g. Nike, Adidas and Chanel.
Refers to the sale of goods or products that are manufactured and shipped to consumers via a third party. E.g. Aliexpress, Alibaba, Taobao
Downloadable items like templates, courses, e-books, software, or media that has to be purchased for use. E.g. Hubspot, Kindle, Udemy, etc.
Products sold in large amounts. Wholesale products are usually sold to a retailer, who then sells the products to consumers. E.g. Amazon Business, Alibaba, DHGate etc.
These are skills like mentoring, writing, influential marketing, etc., that are purchased and paid for online. E.g. Khan Academy, Harvard Woocommerce, Magento
In a D2C (Direct-to-Consumer) model, subscription services are the recurring purchases of products or services on a regular basis. E.g. Amazon Prime, Spotify, Netflix etc.
Crowdfunding allows sellers to raise capital in order to bring their product to the market. Once they have garnered sufficient capital from the item, it’s then created and shipped. E.g. Kickstarter, Patreon, Crowdfunder
In e-commerce, competition is fierce; the offers are short-lived and transparent for the user. With our solutions for store and website optimisation, we at Metric look forward to supporting your e-commerce business on the road to success. With the help of our team of web designers and developers, we can create, edit or research thousands of data files in numerous languages for you at record speed. We can also help you attract more visitors and increase conversion rates by providing fresh text content in all major languages, accurate product descriptions, categorisations and tags, and generation of market information. At Metric, we will assist you in attracting more potential customers to your e-commerce website with all the necessary product data and interesting descriptions. Reach out to us today for a free consultation!