Inbound Marketing

What is inbound marketing?

The term “inbound marketing” was first founded by CRM software HubSpot in 2006 which highlights the “attracting, converting, closing and delighting customers”. Inbound marketing is about creating a lasting relationship with prospects and customers to bring them on a more holistic cycle on their journey. Successful inbound marketing focuses on providing content to your customer on their journey and tweaking them along the way to accelerate them on the buyer’s journey. This helps to increase revenue and profit.


Draw the right people

The Internet is filled with a lot of white noise and it can be difficult to find valuable pieces of content. Hence, it is crucial that your inbound marketing strategy helps in creating content that is relevant, eye-catching, and valuable to your target audience and buyer personas.

Provide your readers with resourceful content that will attract them; the know-how about your brand, products or services. Content marketing requires optimised content, where a strong SEO strategy plays an important role. Rank highly on your potential customers’ search results and forge a relationship with them from there.


Communicate with your leads

Part of your inbound strategy is digital marketing to get leads. Ensure your leads are well-nurtured before you convert them into qualified leads and then long-term customers. After attracting them, it is crucial to engage with them in any way possible to foster their interest and maintain their loyalty.

Build marketing automation that reaches out to your leads with e-mail newsletter updates, follow-up phone calls, and assisted customer service (like chatbots). This ensures a smooth transition from a qualified lead to your customer that helps them feel guided and ease them into closing a deal.


Empower your customers

You don’t stop once your target customer has purchased your product or service. Enhance your customer’s journey by empowering your customers to reach their goals.

Through methods such as requesting feedback via surveys and reviews to loyalty programs, your customer gets a sense that the relationship is beyond transactional. This builds a trusting relationship between your customer and your brand where they feel heard and well-taken care of.

Ready to take the first step?