Let’s start with a universal fact - your business requires a social media presence, regardless of whether it's a small-and-medium enterprise or a multinational corporation.
According to a study done by Statistica, there are 5.06 million people who use social media in Singapore alone; virtually almost the entire country. Imagine what you’re missing out on if your business is not on social media platforms! There are 2.6 billion monthly users just on Facebook alone and Instagram has over 1 billion monthly users. You'll realise how much you’re missing out on if you business is not on social media.
A successful social media marketing strategy originates from a well-developed inbound marketing plan. Discover how adopting an inbound marketing strategy to your brand’s social media strategy can create quality social media content to increase brand awareness and ultimately achieve long-term business goals.
Facebook’s purpose is to connect friends and family by building a community around shared interests. Through its platform, Facebook aims to bring the world closer together and help people discover and share what's going on in the world. Therefore, it is the perfect platform to align your key business goals with their purpose. Some key features of Facebook include the following:
Instagram is a social media platform that has shifted from its emphasis on photo and video sharing to a hub of marketplace. With over 1 billion active users, Instagram connects friends and family, building a community around common interests and bonds through a series of photos, graphics, or videos. Let’s explore the various Instagram formats you can use for your business.
There are times when unhappy customers can voice their concerns or grievances about negativities taken by your brand. This is where you can use your social media pages to address and take note of said issues. These negative incidents can spell life or death for your brand and tarnish your brand’s reputation if left unaddressed.
Hence, it is imperative you take steps to preserve your company image and bring back the goodwill of your customer base. It is best to find a dedicated team who is capable of handling these communications with your customers to bring about a more humane approach to your brand.