E-mail marketing is known to produce the highest ROI compared to any marketing channel available. Oberlo states that for every $1 you spend on email marketing, you can expect an average return of $42. The responsiveness of emails stand at 87%
A great email marketing strategy involves sending the right emails to the right prospects. There are many different types of emails you can send out from those to increase traffic (informational) to those for revenue generation (promotional). With various types of emails in place, you wouldn’t want to send a transactional email to someone who has just joined your newsletter subscription.
With the help of marketing automation, automated emails effectively align a series of emails that applies to your specific segments and lists making it that much easier to send emails relevant to customers at every step of their customer journey. It makes sure to deliver the planned content to your customer as agreed on with them. Marketing automation implements drip marketing, saving time on repetitive and standard emails like autoresponders and follow-up emails.
With appropriate marketing automation in place, there's no denying the impact a well-crafted message can have on your customers. That is if crucial you hit the mark with details. Optimise each email to reach out to your marketing list and resonate with their purpose and intentions. Some ways this can be done is:
It is said that emails with personalized subject lines generate 50% higher open rates. They garner a better reaction as the customer feels like you are directly speaking to them rather than speaking to a general audience.
The content of the email itself needs to be captivating enough from the subject lines to the body of the text. With content, we don’t just mean what you write. It can include GIFs, photos and videos to share your information in the most useful way. The aim is to make them click and read more. With that in mind, it is essential to review the email design and relevant call-to-action buttons and see if it resonates with your business.
It goes without a say that email design plays a pivotal role in the performance of your email marketing. From the coding to design to the mobile-friendliness, the devil lies in the details and these factors can make or break your results.
With the use of email marketing software, measuring the effectiveness of each campaign has become almost effortless. With functions such as click rate, open rate, A/B testing, you can easily access how well each campaign is performing and how you can improve. Use these metrics to your advantage to tweak your email, design or even the time you send the email.