John Deere is known to be the modern-day pioneer in content marketing. Ever since then, the art has evolved. Gone are the days where content is generated solely for sales and revenue. Today, great content is defined as that which can educate, entertain, and maintain your leads simultaneously.
The notion of content marketing is to boost brand awareness, engage your buyer personas, convert more leads and connect with your audience. Discover how to attract, engage, convert, and delight your audience with branded content that connects and attracts high-value leads.
At the core of marketing is content. Whether through blog posts, landing pages, video content, video marketing, or even email marketing, it all ultimately boils down to your content marketing strategy to build a strong and wide audience. Whether you’re in B2B or B2C, content has never mattered more.
To create a great piece of content, gather the information you need to attract your target audience. Sharing the content they indulge in streamlines your marketing efforts and enhances brand awareness. It is important to reach out to your target audience depending on the stage they are on their buyer journey. The last thing you would want is to drive away a potential customer for delivering irrelevant content that doesn’t add value to them.
The best way we found that does this is through elaborate topic clusters. Providing an “all-you-need-to-know” source for your audience means they have the option to explore your company and discover your content in a myriad of different forms. This way, you build trust with your audience, whether through paid media or organic searches, which will only gain their attention. Even if they do not purchase from you, you now have a lead that you can nurture, and thorough maintenance can develop them into a customer. This is the best time to create personalised content for each of your prospects to develop the relationship you share with them.
Enhancing your content marketing efforts via Search Engine Optimisation (SEO) is a key aspect of driving your business’ visibility today. It is essential for your business to rank highly on search engines and ensure you are noticeable when being searched online. Content marketing and SEO work hand-in-hand to develop quality content to provide a cutting edge for products or services.
Be it implementing popular keywords or managing the backlinking, SEO in content development works more than just that. It is the key to constantly update and refresh your content to stay on top and reliable. There’s no such thing as a one-hit-wonder with SEO and content. Therefore, optimising your content is absolutely essential.
It's one thing to garner attention from your target audience. It is another to maintain them. Provide an unforgettable user experience while marketing all types of content to convert your audience into your brand’s advocates!
Building on the inbound methodology we follow here at METRIC, attracting, engaging and delighting our audience plays a huge role in enforcing more than one touchpoint to reach out to our audience. The idea is to target them at every point of their buyer's journey and “forcefully” drive them to us. This can be done by requesting a testimonial about their purchase with you or leaving them in your newsletter subscription.