Responsibilities

• Plan, strategise and manage SEO campaigns for internal and external clients
• Identify on-page and technical issues to fix with the help of SEO tools
• Identify off-page opportunities with the help of SEO tools
• Propose and execute outreach campaigns for backlink building
• Manage and optimise Google My Business profiles for local SEO
• Work with the content team on a strategy to fulfil both SEO requirements and branding directions
• Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
• Developing and integrating content marketing strategies
• Monitor keyword rankings of campaigns and how they impact organic search traffic
• Propose action steps to improve keyword rankings, organic search traffic
• Assist in identifying conversion rate optimisation (CRO) action steps
• Manage all other SEO-related matters as tasked by the SEO Manager and Digital Marketing Head

Skills

• Familiar with SEO tools such as Ahrefs, SEMRush, and Screaming Frog for on-page, off-page and technical SEO
• Proficient with Google Search Console, Google My Business, Google Analytics
• In-depth knowledge of website analytics tools to create reports and dashboards to zoom in on key metrics
• Knowledge of ranking factors and search engine algorithms
• Familiarity with WordPress, Hubspot and/or other content management systems
• Excellent written and verbal communication skills, especially over email
• Strong command of English
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Personal characteristics

• Driven to learn and pick up new skills (more important than bonus qualifications or certifications
• Proactive in identifying opportunities in marketing performance and suggesting action steps
• Keen yet sensitive to provide constructive ideas (with the main goal of improving marketing performance) to the team
• Straightforward yet sensitive in internal communications with fellow team members to foster positive and pleasant relationships
• Positive and people-loving, especially towards colleagues and internal stakeholders
• Organised and passionate in digital marketing to always push new boundaries in strengthening and expanding the brands’ digital presence and reputation