Discover how user research deals with potential customers to help your business establish a user-centred design that understands their needs.
If your User Experience(UX) and User Interface(UI) design is made with a user-friendly perspective, it directly translates the ability to offer good business value. A good design is in direct correlation with increased sales, higher conversion rates and hence increased revenue.
Whenever any solution/product/service is designed keeping in mind the client’s needs, performance statistics will increase as well and this translates into a higher profitability for the business revenue model.
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Our UX researchers go by this methodology: empathise, discover, graphic design, prototype and iterate. While it may be difficult to understand right off the bat, the term user experience is derived by how well your customers’ needs are met with the product design.
User experience (UX) Design is a concept that has several dimensions, and it includes a series of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction. In short, UX refers to the way the user interacts with the site. For example, when we want to turn on the tv in our room, we interact with the tv remote. The design of the remote —including the colour, material, and physical appearance—may affect how we feel about the interaction.
User Interface(UI) Design refers to the process used to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find seamless and easy on the eyes. UI design refers to graphical user interfaces and other forms, such as voice interfaces as well.
UX design is all about the overall feel of the experience, while UI design is all about how the product’s interfaces look and function. In a nutshell, UI focuses on visual interface elements such as typography, colours, menu bars, and more, whereas UX focuses on the user and their journey through the product.
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A strong UX UI design focuses heavily on creating a positive experience while interacting with a product.
Hence, it is of utmost importance that a complete analysis is conducted to determine how the user interface gives off a positive experience from start to finish.
An efficient UX/UI aids in understanding users’ needs and preferences with regards to features of a product, task, goals, user flows, etc. In a nutshell, it has become one of the most crucial user experience requirements – that of being user-centred.
A strong UX UI design places a high emphasis on creating a positive experience for the user during their interaction with a product.
Hence, it is essential that a complete analysis is conducted to determine a user’s experience with the interface, from start to finish.
A strong UX/UI should be implemented throughout the entire customer experience, no guess-work, no personal opinion. What matters is what your users say and do. Every “touchpoint” that the customer has with the product should be analysed, well designed and developed.
Our UX researchers go by this methodology: empathise, discover, graphic design, prototype and iterate. While it may be difficult to understand right off the bat, the term user experience is derived by how well your customers’ needs are met with the product design.
When developing a new digital product, the constant development of product prototypes without conducting prior research can result in a large amount of development costs. When your business adopts the UX UI process, your business can conduct user research to avoid incremental development costs of continual product revisions.
Apart from lower development costs, having completed user research would benefit your business by reducing the amount of time and resources invested in the product development stage.
When your business reduces the amount of time and resources gone into development, it maximises your business’ return on investment (ROI) upon completion of the product. This improves customer acquisition and customer satisfaction levels, establishing stronger customer relationships and lead generation.
METRIC Digital is here to help your business get started with Interaction Design and User Experience Design.
With METRIC’s team of dedicated Product Design, UX and UI specialists, we can help your brand create a custom user interface design strategy to help your business grow.
We offer effective web solutions and customised websites to serve the different needs of brands. Metric also believes in pushing the boundaries of tech to design unique, engaging, and interactive user experiences. We also put in a hundred per cent effort into ensuring your brand sites are beautifully designed yet functional with the purpose of higher engagement with clients and in turn, build long-term relationships.
