App Development


Types of Apps

When building a mobile app, there are three major platform types you can choose from: native, hybrid, or mobile web. Below are the three app types and the benefits and drawbacks of each platform type and possible use cases.


Native Apps

Designed to be specifically “native” to one platform, they operate more quickly and intuitively and in turn optimises the user experience. As the code and framework for that operating system are specific, it is required to familiarise with the code when developing this type of app. If the same app is desired to function on multiple operating systems, each native app will need to be coded and maintained individually.

Hybrid Mobile Apps

With its ability to be installed on devices and run via web browsers, hybrid apps are essentially web content in a native container. The content is coded via HTML5. Hybrid apps are easier to maintain and faster to develop than a native app, depending on the app's purpose and complexity, as the web content will only need to be coded one time. Since hybrid mobile apps don’t require you to build and maintain apps on separate platforms, you save a lot of time!
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Web Apps

Web apps are easily accessible on any mobile device with the Internet. The design doesn’t change regardless of the screen size of the device. It also has adaptive web applications which scale to fit the different screen sizes of mobile devices. Web apps are coded using HTML5, but they can’t use hardware on mobile devices nor can they be sold in any app store. As a result, users may be prompted to “download” the app while accessing it in the browser, but this would actually just create a bookmark of the Web page that can later be launched independently from the device’s home screen.

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App Success Tips

Top 5 Ingredients to a Successful and Effective App

Leverage the following conditions to ensure optimal user experience for your app:

  • Alluring design: Makes your brand stand out, attract and retain users.

  • Platform-friendliness: Makes your app more feasible and successful if it can run on various platforms.

  • User-friendliness: Users can learn how to use your app in a matter of minutes, if not, seconds.

  • Engaging interface: Leverage compelling updates, modifications, additional features, and notifications to keep users hooked to your app in the long run.

  • Affordability: Setting your app at an affordable price attracts more users to your app.

App Development Process

Numerous factors come into play in determining the overall cost of developing an app in Singapore:
  • Client requirements
  • Platform used
  • The volume of work going into the development process
  • App design and specifications
  • Designing and prototyping
  • App complexity and quality
  • Customization need
  • Developer requirements and skill

An effective app devX4elopment process spans over six key phases. Regardless of the size and scope of your project, this development process will make your enterprise mobile app development initiative a success.


Begin by defining your overall mobility strategy
Objectives may differ among businesses but the overall structure is as follows: identify app user demographic, identify app goals and objectives, competitor research, and select mobile platform for your app. As before, mobile apps cost about a substantial amount on average to make and can take up to four to six months to develop. Ensure you have a clear vision for your app so that you can go deeper into the next phase of the app development process.

Analysis and Planning

Prepare a product roadmap after identifying your app’s requirements
Group your requirements into delivery milestones. If time, resources, or costs are a concern, then define your minimum-viable-product (MVP) and prioritise this for the initial launch. Identify all the skills you require for your app development initiative. Since iOS and Android mobile platforms both use different development technology stacks, you might consider building a mobile app suited for both platforms. Last but not least, come up with a suitable, catchy name for your app. As they are like domain names, they have to be unique within each app store. Ensure your app’s chosen name isn’t already in use.

UI / UX (Wireframe) Design

The UI / UX design holds a significant impact on how well users are enjoying and utilising its features
It is important to determine the data your mobile app will display to users, the data it will collect, user interactions with the finished product, and the user journeys within the app. For companies, enterprise mobile solutions have users with different roles and privileges, and it is essential to incorporate these rules as part of your app’s information architecture. Workflow diagrams help identify every possible interaction a user has with the app and the app’s navigation structure. Wireframes and mockups determine what the final app will look like.

App Development

Define your app’s technical architecture before commencing actual development
Pick a technology stack. Define the development milestones. A typical mobile app project is made up of three integral parts: back-end/server technology, application programming interface (API), and mobile app front-end. You can utilise almost any web programming language and databases for the back-end. For native mobile apps, you have to choose a technology stack required by each mobile OS platform. iOS apps can be developed using Objective-C or Swift programming language. Android apps are primarily built using Java or Kotlin.


Performing thorough quality assurance (QA) testing to ensure your app is stable, usable, and secure
To ensure comprehensive QA testing of your app, you first need to prepare test cases that address all aspects of app testing. Like how use cases drive the process of mobile app development, test cases drive mobile app testing. Test cases are for performing test steps, recording testing results for software quality evaluation, and tracking fixes for retesting. A best practice approach is involving your QA team in the Analysis and Design stages. The familiarity with your app’s functional requirements and objectives will help produce accurate test cases.

Deployment & Support

Depending on which store you submit your app to, there may be a review process to determine the quality of your app and how closely it follows development guidelines
Once you have released your app, it is crucial to monitor its usage regularly via mobile analytics platforms and track Key Performance Indicators (KPIs) to measure your app’s success. Keep a lookout for crash reports, or other user reported issues. Prompt support for end-users and frequently patch the app with improvements to keeping users engaged. Continually stay on top of advancements and routinely update your app for new mobile devices and OS platforms.

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